8 ways to use AI in digital marketing + examples
Instead of merely relying on historical data to make decisions, AI can analyze real-time data and predict potential outcomes. In this guide, we examine the potential of AI marketing analytics and how marketers can use it to improve their decision-making processes. They provide current reports and analytics that help you understand what’s working and what isn’t. This data-driven approach reduces guesswork and lets you quickly adjust your campaigns based on actual performance. Using real data to make decisions leads to better strategies and improved results.
AI is marketers’ #1 priority and challenge. See why.
As the industry continues to evolve, it presents many opportunities for businesses and individuals interested in leveraging AI for marketing and advertising purposes. The AI marketing software market is growing rapidly, with the global market expected to reach over $40 billion by 2025, according to a report by MarketsandMarkets. The market is being driven by the increasing demand for personalized and targeted marketing solutions, which can be achieved through the use of AI-powered tools. This has culminated in a more streamlined and productive marketing process, with numerous companies reporting impressive improvements in their key performance indicators. Here’s how to automate data analysis and spot trends so you can understand consumer needs.
Artificial intelligence Reasoning, Algorithms, Automation
The pharmaceutical company copyright used the technique to quickly search millions of possible compounds in developing the COVID-19 treatment Paxlovid. Banks and credit card companies use historical data to train models to detect fraudulent transactions. AI-powered recommendation algorithms decide what you watch on Netflix or YouTube — while translation models make it possible to instantly convert a web page from a foreign language to your own. Your bank probably also uses AI models to detect any unusual activity on your account that might suggest fraud, and surveillance cameras and self-driving cars use computer vision models to identify people and objects from video feeds. People have grown excited about LLMs due to the breadth of tasks they can perform. Most machine learning systems are trained to solve a particular problem — such as detecting faces in a video feed or translating from one language to another.
35+ Best AI Tools: Lists by Category 2025
In this guide, we explore 30 cutting-edge AI tools poised to make a significant impact in 2025. Accessibility BreakthroughAI tools are breaking down barriers for users with disabilities, offering voice-to-text, image description, and cognitive assistance capabilities. Jasper has established itself as the go-to AI tool for marketing professionals and content creators. Ema Lukan is a seasoned Content Writer and Marketing Expert with a rich history of collaborating with marketing agencies, SaaS companies, and film studios. Her skill set encompasses copywriting, content creation, and a profound understanding of the intricate fabric of brand identity.
What is AI inferencing?
Analog AI is now very much on the path to solving the sorts of AI problems that today’s digital systems are tackling, and the vision of power-conscious analog AI, married up with the digital systems we use today, is becoming clearer. Today, LLM-powered chatbots can give customers more personalized answers without humans having to write out new scripts. And RAG allows LLMs to go one step further by greatly reducing the need to feed and retrain the model on fresh examples. Simply upload the latest documents or policies, and the model retrieves the information in open-book mode to answer the question. By grounding an LLM on a set of external, verifiable facts, the model has fewer opportunities to pull information baked into its parameters. This reduces the chances that an LLM will leak sensitive data, or ‘hallucinate’ incorrect or misleading information.
Non-intrusive operator inference for chaotic systems
“You want to cross-reference a model’s answers with the original content so you can see what it is basing its answer on,” said Luis Lastras, director of language technologies at IBM Research. Each of these techniques had been used before to improve inferencing speeds, but this is the first time all three have been combined. IBM researchers had to figure out how to get the techniques to work together without cannibalizing the others’ contributions. “It’s like three people fighting with each other and only two are friends,” said Mudhakar Srivatsa, an expert on inference optimization at IBM Research.
usage "Hello, This is" vs "My Name is" or "I am" in self introduction English Language Learners Stack Exchange
Well, as an Indian, I've heard people introducing themselves as "Myself X", which really irritates me. "Hello, this is James" was also a common way for someone named more info James to answer the phone, back in the days when phones were more tied to a location than individual devices as mobiles are today. If you are in front a of a room of strangers introducing yourself, you might be more formal, with "My name is James". When the internet was more of a novelty, it seems like both forms were used. For example, the following is a screen shot from a 1997 book entitled The Future of Money in the Information Age.
AI in Business: How and Why Companies Are Using AI for Automation
Korl is an innovative AI-boosted platform designed to enhance collaboration and knowledge management within organizations. By leveraging advanced machine learning algorithms, Korl helps businesses capture, organize, and share knowledge more effectively. The tool ensures critical information is always at the fingertips of those who need it.
Visual Content Creation
Integrating AI in supply chain management enhances efficiency, reduces costs, and improves resilience. That is why the adoption of AI in supply chains is accelerating – with 41% of manufacturers already employing AI-based applications to collect and manage supply chain data. This enables workers to make informed decisions as well as improve scheduling, resource allocation, and overall maintenance effectiveness. The company created an internal generative AI tool, Macquarie AI Chat, to enhance employee creativity and efficiency.
What Is ChatGPT? Key Facts About OpenAIs Chatbot
To get started with ChatGPT, simply head to chat.openai.com or download the mobile app from the Apple App Store or Google Play Store. While both the site and app allow you to access custom GPTs, some features, like the Sora video generator, are currently exclusive to the web browser. This paid subscription version of ChatGPT provides faster response times, access during peak times and the ability to test out new features early.
Machine Learning vs Artificial Intelligence: Whats the Difference?
Artificial intelligence (AI) mimics human intelligence for tasks like decision-making. Machine learning (ML) is a subset of AI that uses data to train systems to improve over time. While AI focuses on broad intelligence, ML specializes in tasks like predictive modeling. Choose artificial intelligence (AI) and machine learning (ML) based on your business goals.
AI use cases by type and industry
Sephora partnered with Atos and Dell EMC to accelerate its digital transformation by moving its private cloud onto a new-generation platform. Zip, a financial services company based in Australia, implemented DigitalGenius Autopilot to automate customer inquiries and offload ticket volume from their support team. With Autopilot handling over 2000 tickets a month, Zip achieved a Full Resolution Rate of 93.6% and saw significant reductions in Full Resolution Times and First Reply Times. The company experienced a return on investment of over 473% and freed up their customer service team to focus on complex tickets.
MIT researchers develop an efficient way to train more reliable AI agents Massachusetts Institute of Technology
Changing up these formulations and testing each one individually is very time-consuming, so Traverso, Chan, and their colleagues decided to turn to artificial intelligence to help speed up the process. Researchers at MIT have uncovered a variety of obstacles of AI in software development, reports Rob Wile for NBC News. They have found “the main obstacles come when AI programs are asked to develop code at scale, or with more complex logic,” writes Wile. A GenSQL user uploads their data and probabilistic model, which the system automatically integrates. Then, she can run queries on data that also get input from the probabilistic model running behind the scenes.
Top 20 Benefits of Artificial Intelligence AI With Examples
For example, AI can create connections in a patient record that might point to early symptoms of a disease. Or it could be used to identify disease markers in areas difficult to differentiate. For example, AI is used to help monitor climate change and create recommendations for reducing emissions. Another advancement that AI can facilitate is the diagnosis of disabilities. There was a time when a person might make it into adulthood before they were diagnosed with an attention deficit disorder, dyslexia, or even Asperger’s syndrome. AI can now examine patterns of behavior, test results, and other information to diagnose these and other conditions.
Personalized Recommendations
An unexpected benefit of having AI that can crunch billions of bits of data is that it can make connections faster than humans will ever be able to. Think about drug molecules that could be used to create new, more dangerous designer drugs. AI can connect the dots between those combinations, which scientists and law enforcement agencies can then use to prevent the creation of those drugs. Fitness is another area that has gotten lots of attention over the past few years as more and more people realize the need for a healthier lifestyle. As a result, some people have turned to AI to create fitness plans tailored to their specific needs, styles, and preferred focus. We hope that this article on the benefits of artificial intelligence has helped you get a better idea of this technology.
Graph-based AI model maps the future of innovation Massachusetts Institute of Technology
If you’re looking for a free AI-powered writing tool with no content limits, Raptor Write is a great choice. NovelCrafter is best for professional and experienced writers who need advanced story organization, AI-assisted writing, and long-term memory for tracking details across multiple novels. It’s great for helping with outlining story beats, describing characters and settings, and editing. Sudowrite is the easiest AI writing tool for fiction writers, perfect for beginners or anyone struggling with writer’s block. With that in mind, I’ve tried most of these AI story-generation programs, and they all have some great features. Some are good at outlining, while others are great at describing settings and characters, helping with plot point development, and fleshing out ideas.
Complete List of Free AI Tools and Its Limits 2025 Edition
It lets you create scroll-stopping posts, generate captions, design graphics, and schedule them across platforms, all in one tab. Google AI Studio is the fast path for developers, students, and researchers who want to try copyright models and start building with the copyright Developer API. We also offer free tools for common AI use cases, including translation, image and video analysis, speech-to-text, and more. Their Daily Saving Tip—a practical, actionable idea that helps you build better money habits one day at a time.